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professionally printed brochures as a marketing tool to grab customer's attention

At Orchid Digitals, Pune, our colour digital presses print out your company’s brochures, leaflets, flyers and pamphlets at an extremely high resolution and jaw dropping quality. Any business meet, sales talk, exhibition display or marketing effort needs to be supplemented with professionally printed brochures. It takes effort to produce a digitally printed brochure with vibrant colours, beautiful images and an eye catching design. But I assure you; such a catalogue will make the right impact and help your product stand out in your clients’ mind.

While discussions in a business meet include marketing a product and its broad features, a printed brochure helps in covering the finer details of the same. For example, a salesman needs to convince a prospective client to switch over to his particular broadband service. So in the verbal discussion, he’ll probably cite a variety of features like broadband speed, zero down time and the fact that his company offers packages more economical that the competition. But the fine details are put in the printed brochure that he comes armed with. The brochure highlights the actual broadband plans, company details, graphs showing the market strength, helpline and other important information. Also, printed brochures build recall value of your product. The customer can peruse details and features of your product / service at leisure, long after the meet has ended.

color digital brochure printing to set your product apart
stack of magazines and brochures printed on a four color digital press

Brochure printing and design follow some set rules and guidelines. Brochures are generally designed in multiples of four pages. So you have 4, 8, 12, 16…. etc. A4 or A5 sized pages. These pages are printed as a booklet, creased in the centre an pinned or stapled together. In addition to this, at Orchid, we also laminate the pages to give them a glossy or matt finish. A plastic laminated print enhances the tactile feel and visual look of the brochure. But in addition to this, it also increases the life of the print. Moreover, creased or folded paper tends to develop cracks over a period of time. But a laminated print will not crack.

A4 sized brochures cut creased laminated and centre pinned
catalogs, brochures flyers and leaflets digitally printed

Paper media used in brochure printing

At Orchid, we generally use a thick 250 gsm card paper to for our brochure printing jobs. But sometimes, the numbers of pages in a catalog are more. In such cases, we recommend using a thicker 300 gsm card for the cover and relatively thin 100 / 170 gsm papers for the inner pages. As mentioned above, customers are given a choice of glossy or matt lamination, especially for the covers. Brochure printing is almost always a rush job. The design is not ready in time, there are last moment changes that need to be included before taking up the job. And the prints need to be delivered yesterday, because the boss is flying off to the conference tonight 🙂

Orchid Printers takes pride in claiming that we’ve met the toughest of deadlines; we’ve delivered the most challenging of print jobs. We do this consistently and we always do this on or before time. Do have a look at what our customers are saying about us.
Care to be taken while designing brochures

brochure printing showing inner and outer pages
stack of laminated and center pinned brochures

Care to be taken while designing brochures

With the increasing amount assaulting our senses, peoples’ attention span has dropped. So is extremely important that brochures be properly designed. You need to use relevant images and tag lines to grab customer attention. Textual information needs to be succinct and clear. Visual cues like charts and info graphics also help. Before sending the artwork for printing, here are a few pointers that you might want to keep in mind…

  • Leave enough blank space on all four sides of your artwork. If your text or important information is way too close to the edges of the paper, there is a risk of the text getting cut off during finishing. Printers also refer to this as the bleed margin.
  • Work with standard paper sizes: The A series of paper sizes are an internationally accepted standard that printers work with. They also stock paper confirming to these sizes. So stick to A5, A4, A3, etc. when designing your brochures. This will ensure that there is no paper wastage and you’ll also get a more economical quote for your job.
  • Ensure that all the pages in your art file have the same dimensions. While this might sound like a no brainer to you, this error occurs more often than you think. Matter for a brochure is compiled form a number of different sources. The copyrighter send across the text and design, the sales department mails the price list and the guys at engineering put in the specifications. While putting in information from all these disparate sources, it is quite possible that the brochure ends up with different sized pages.
diagram showing how A4 sized pages are paginated for being printed as a booklet on a A3 sized sheets

Pagination for booklet printing and the rule of four

Make sure that the number of pages in your design file confirm to ‘multiples of four rule’. Basically this rule states that whenever you need to print a booklet or brochure, the total number of pages have to be divisible by four. Brochures have a fold in between (if it is just a single page printed front and back, the print industry refers to this as a pamphlet or flier). Take a sheet of paper and fold it in between. You’ll end up with 4 sides. So your artwork needs to cover all four sides, else you end up with ugly looking blank pages. No imagine trying to print a 6 page brochure. The printer will use 2 large sized pages folded in between. So now he has to work with 2 X 4 = 8 sides / surfaces. So if your artwork has only 6 pages, the last 2 surfaces remain blank, which look unseemly and not very professionally designed.

What you need to do at you end is give us a .pdf with all the pages in a sequence. At our end, we’ll do the pagination. This means we’ll layout the pages as a booklet. We’ll add the cut marks, crease marks and all the rest.

sequential pages are paginated and laid out as a booklet for brochure printing

Price for four colour brochure printing

The price for a brochure  is determined by its size, number of pages and total copies required. Since there are so many variables impacting the cost of the print job, what we’ve done is assume a standard size of A4 of A5 for the pages. Further, we have seen that most brochures of 4, 8, 12 or at most, 16 pages. With these parameters in mind, we’ve created a price chart of how much you should expect to pay for your brochure printing job. Off course, if you’re requirements differ from the ones given below, please do not hesitate to get in touch with us...

Cost for A4 sized brochures

Size4 pages8 pages12 pages16 pages
A/4 size brochure (210 mm X 297 mm)2400/- for 100 copies4800/- for 100 copies7200/- for 100 copies9600/- for 100 copies
Paper thickness250 gsm thick paper250 gsm thick cover with 170 / 100 gsm inner sheets250 gsm thick cover with 170 / 100 gsm inner sheets250 gsm thick cover with 170 / 100 gsm inner sheets
Customers' choice of laminationGloss / matt laminationGloss / matt laminationGloss / matt laminationGloss / matt lamination
FinishingCutting, creasingCutting, creasing, center pinningCutting, creasing, center pinningCutting, creasing, center pinning

Cost for A5 sized brochures

Size4 pages8 pages12 pages16 pages
A/5 size brochure (148 mm X 210 mm)1400/- for 100 copies2800/- for 100 copies4200/- for 100 copies5400/- for 100 copies
Paper thickness250 gsm thick paper250 gsm thick cover with 100 gsm inner sheets250 gsm thick cover with 100 gsm inner sheets250 gsm thick cover with 100 gsm inner sheets
Customers' choice of laminationGloss / matt laminationGloss / matt laminationGloss / matt laminationGloss / matt lamination
FinishingCutting, creasingCutting, creasing, center pinningCutting, creasing, center pinningCutting, creasing, center pinning