Godrej Boyce | In-Store Branding

Mr. Sushil Thakur of Godrej & Boyce Company is in charge of the retail selling of hardware items like locks, doorknobs, drawer slides etc.

His products need visibility at various POS/point of sale locations around the city. These included hardware stores where the end-user, fitter or carpenter walks in and makes a ‘buy’ decision.

Orchid Digitals branded about 10 stores for him. We gave him a solution for printing and installing the following:

• Photo vinyl mounted on 3 mm thick sun board and installed on the walls
• One way vision films pasted on glass partitions