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Royal Canin | In-Store Branding Case Study
Pet Shops All Over Pune, Branded by the Royal Canin Colors
Mr. Ravikant Upadrasta of Royal Canin Pet Foods needed to ramp up his product visibility. As the name suggests, Royal Canin specialises in foods for dogs and cats. This is a highly competitive sector. Also, it really pays off for your brand to be recognised. Because once a pet owner switches to your brand, s/he remains a customer for a long time to come.
So, to increase his product visibility, Mr. Upadrasta identified a number of point of sale locations. These included:
- Veterinarian clinics
- Groceries & departmental stores
- Supermarkets
- Pet shops
The Store Branding Solutions Offered Included…
There was a wide variance in the point of sale locations. Each of these locations needed different branding locations. To that extent, Orchid Digitals provided a gamut of solutions to brand the interiors and exteriors of these stores. The services we provided included:
- Flex printed backlit glow sign shop boards
- One way vision films for glass partitions and frontages
- Photo vinyl prints mounted on sun board
Images from this Store Branding Exercise
Closing Note
Orchid Digitals provides a wide range of in-store branding services to shops across Pune. Be it a store-front, a glow sign shop board or the interiors of an outlet, we’ve got you covered. Do have a look at our end-to-end store branding services on this page here.
Mitesh Sanghani
Mitesh lives, mostly for Saturdays. But when forced to work, you'll find him heading Orchid Digitals - a printing press in Pune. If its an emergency, try looking for him in the hills behind his house. He'll almost certainly be under a tree, with a book in hand.