August 20, 2020
Case study: in-store branding at about 15 salons in Pune for Streax Professional, with sunboard-mounted photo prints, self-adhesive vinyl, one-way vision film, roll-up standees and shop boards.
Streax, the hair-colour and hair-care brand of Hygienic Research Institute (HRI), needs its products to be seen in the salons where they are used and sold. As with every retail brand, visibility at the point of sale matters.
Salons and men’s parlours are typical point-of-sale (POS) locations for in-store branding. We handled the in-store branding for Streax Professional, the brand’s salon range, at about 15 salons here in Pune.
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Front-lit shop boards on a metal frame (no longer made; for shop boards today, see our backlit glow sign boards and 3D LED acrylic glow sign boards)
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One-way vision film on glass panels
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Roll-up standees (6 x 3 ft)
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Self-adhesive vinyl prints pasted straight onto salon walls
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A site visit to each salon to check the sizes and spots available for branding
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Fitting Streax’s artwork to each measured size
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Costs worked out per store and for all stores together
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Printing, once Streax approved the costs and layouts
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Installation of the prints at every salon
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Photos of every finished store as proof of the work
Every standee in this project was a roll-up: it sets up in under a minute and packs into its own bag. Watch one being set up:
The Streax project is a typical multi-outlet job: one brand, many locations, and different sizes at every spot. Streax supplied the artwork; we measured each salon, fitted the artwork to every size, costed the work store by store, then printed, installed and photographed each finished outlet.
For salons, showrooms and retail counters today, we make sunboard prints, self-adhesive vinyl prints, one-way vision glass film, roll-up standees (also in wide-body and luxury versions), tabletop standees for counters and floor graphics.
How to start: send us your store list, a photo and the sizes of each spot, and your artwork. If you need artwork made, see the designers we recommend. A site visit is usually not needed; it is available on request as a paid service. In Pune, we install on orders of ₹10,000 + GST and above, quoted separately; outside Pune, we ship and your local team installs. The minimum order is ₹3,000 + GST.
More in-store branding work: Godrej & Boyce hardware stores, Johnson & Johnson and Royal Canin. Ready to start? Contact us.
Drop us a line. Send us your query. And we’ll get back to you with solutions and answers.
Mitesh lives, mostly for Saturdays.
But when forced to work, you’ll find him heading Orchid Digitals – a printing press in Pune.
If it’s an emergency, try looking for him in the hills behind his house. You’ll almost certainly find him… lazing under a tree, with a book in hand.
