August 20, 2020
Case study of store branding carried out at beauty salons in Pune. Use of roll-up standees, flex and sunboard prints to highlight the Streax product range
The cosmetics and hair colouring brand ‘Streax’ is sold by Hygienic Research Institute. And as with all retail products the ‘Streax’ brand needs visibility at the stores where it is stocked.
Beauty salons are a typical point of sale (POS) locations where in-store branding is carried out extensively. Orchid Digitals provided the shop branding solution to this company. We branded about 15 of their outlets here in Pune.
02
One way vision films for glass panels
04
01
Site recce to check sizes and locations available for branding
02
Design adaptation as per the available sizes
03
Costings to be arrived per store and for all stores in total
04
Printing the job upon receiving approval
05
Installation of the prints
06
Photographic evidence to show job execution
The cosmetics and hair colouring brand ‘Streax’ is sold by Hygienic Research Institute. And as with all retail products the ‘Streax’ brand needs visibility at the stores where it is stocked.
Beauty salons are a typical point of sale (POS) locations where in-store branding is carried out extensively. Orchid Digitals provided the shop branding solution to this company. We branded about 15 of their outlets here in Pune.
Drop us a line. Send us your query. And we’ll get back to you with solutions and answers.
Mitesh lives, mostly for Saturdays.
But when forced to work, you’ll find him heading Orchid Digitals – a printing press in Pune.
If it’s an emergency, try looking for him in the hills behind his house. You’ll almost certainly find him… lazing under a tree, with a book in hand.
