August 20, 2020
Case study: backlit glow sign boards for Johnson & Johnson’s OneTouch blood sugar meter, installed at about 150 pharmacies across Pune.
Johnson & Johnson (J&J), the healthcare company, was launching OneTouch UltraEasy, a blood sugar meter for people with diabetes.
A mass advertising campaign was planned to tell the public about it, and one part of the campaign was to show the product at pharmacies across the city.
Orchid Digitals’ brief was to install backlit glow sign boards at pharmacies in Pune, each carrying the OneTouch branding and the pharmacy’s own name. J&J wanted one team to handle the job end to end. Here is how we went about it.
Stage 2
Stage 3
In all, we branded approximately 150 stores in the city. The job took 15 days from start to finish.
A backlit glow sign board is printed backlit flex stretched over a metal box frame, with LED tube lights inside, so the board glows after dark. We print the flex on our solvent printer in double pass for rich colour when lit, then fabricate the frame and install the board on site in Pune.
See sizes, examples and FAQs on our backlit glow sign boards page.
This short video shows a 2D backlit glow sign board from start to finish: the print stretched over a metal box frame packed with LED tube lights, with a worked price example.
The J&J job shows how we run a rollout across many stores: one team surveys and measures every site, fits your artwork to each board size, fabricates and installs the boards, and sends you photographs of every finished store.
Send us the number of stores, their locations in Pune and your artwork, and we’ll come back with a plan and a quote.
Other in-store branding we print for retail chains:
Orchid Digitals provides a wide range of in-store branding services to shops across Pune. Be it a store-front, a glow sign shop board or the interiors of an outlet, from printed wallpaper to self-adhesive vinyl prints, we’ve got you covered.
Drop us a line. Send us your query. And we’ll get back to you with solutions and answers.
Mitesh lives, mostly for Saturdays.
But when forced to work, you’ll find him heading Orchid Digitals – a printing press in Pune.
If it’s an emergency, try looking for him in the hills behind his house. You’ll almost certainly find him… lazing under a tree, with a book in hand.
