In today’s world a customer is surrounded by marketing messages. So much so, that most advertisements don’t even register in a consumer’s consciousness. With increasing bombardment of ads and diminishing attention span of viewers, the sales guys in any company are continuously on the lookout for any idea that will hold the buyers’ attention.
And this is exactly what Mr. Wasim Rahi of Eureka Forbes wanted. He needed an innovative display stand for point of sale locations. And the job of the stand was to advertise his latest vacuum cleaner model along with all the accessories it came bundled with.
Diwali was around the corner. Footfalls in FMCD stores were at a peak. This is traditionally the time of the year when people splurge on home electronics. And this was a perfect time for Mr. Rahi to run an ad campaign on their latest vacuum cleaner model. One of the USPs of this particular vacuum cleaner was the wide range of accessories it came equipped with. And Eureka Forbes really wanted to highlight each and every one of those eight accessories. Towards this end, their marketing team designed two displays to attract customer attention in a store…
But, the question was – how does one create and print circular shapes on a rectangular sheet of sunboard?
The answer – You cleverly utilize your machinery to carve them out from the sunboard sheet. And the destined outcome would be an eye-catching and beautiful cut-out foam sheet standee!
We built prototypes of each of these displays. The rectangular design was created in the form of a regular sunboard stand. And we created a shape-cut stand out of the second design. The unique non-linear design of the cardboard cut-out stand performed two very interesting marketing functions.
Of the two prototypes created, the shape cut stand won hands down and was approved for mass production. We were now commissioned to create 800+ displays of this version and have them delivered to household electronic stores across Maharashtra and Goa.
A shape cut stand is fabricated out of a laminated photo vinyl print mounted on 3/5 mm thick sunboard. Sunboard is a rigid (but very light in weight) sheet of plastic. This sheet is then cut in the required shape on a CNC router. Do have a look at the video below, which shows these standees being cut and processed.
Advertising companies use this solution to create life size cutouts, selfie booths and innovative display stands. For more information on costs and materials specifications, do have a look at our product page on shape-cut standees here.
The Eureka Forbes stand was 2 feet wide X 3 feet high. And it sold for ₹ 900.00 plus taxes.
While shape-cut sunboard standees are manufactured at Orchid Digitals on a fairly regular basis, I felt that the unique design of this job and the pleasing outcome merited a mention in our Printing Case Studies. It’s a curated collection of print stories where we tackled typical print requirements with our wits, a highly effective team, and capable machinery. And needless to say, the outcome blew minds and everyone went home happy. 🙂
