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Outdoor advertisement and branding relies heavily on frontlit and backlit flex printing. Banners, hoardings and shop boards are an extremely cost effective way to get your advertising message across. Flex printing is done on solvent machines. The inks used in these machines have a very high resistance to rain and sunlight. Flex is a thin plastic coated material wwhicch can be printed upon. The plastic sheet has a cloth backing to lend it strength.

At Orchid we have a extremely high quality 10.5 feet wide, high speed, ‘Challenger – Limojet printer’

flex printing on a high speed solvent printer

10 feet flex printer

 

Here are two economical options for banners, hoardings and shop boards are…

Frontlit flex printing:

In frontlit flex printing, the sun acts as your source of illumination. The print is generally stretched on a metal or wooden frame. Application for frontlit flex prints include

  • Hoardings,
  • Intensive but short lived ad campaigns
  • Economical road side banners
  • Low resolution posters

Backlit flex printing:

These prints are also known as GSBs – short for glow sign boards. The print is stretched on a metal box which is 6 – 8 inches thick. The box contains tube lights which illuminate the print from behind. GSBs applications typically include:

  • Shop and showroom boards
  • Signs which need high visibility at night

Flex printing costs

  • Frontlit flex printing costs between Rs.10/- and 20/- per square foot
  • Backlit flex printing costs between Rs.30/- and 45/- per square foot
  • Backlit glow sign board (GSBs) cost between Rs.240/- and 280/- per square foot

Stores and shop board branding

We undertake branding campaigns wherein a number of your stores and POS – point of sale locations are installed with frontlit or backlit metal frame boards. To view some of the campaigns we have already done, please click on the links below…

Here is an image of our flex printer in action…

Flex printing of a hoarding

Flex hoarding being printed

And here is the same hoarding put up on the top floor of a building…

flex printed hoarding

Flex printed hoarding installed on the side of a building