Blog
October 10, 2026
A Sign That Looks Like It’s Melting: Ice Cream Shop Boards for Delrico Creamery, Pune
A pink scoop that drips down the shop front, the name in two languages, and LEDs in everything. Six outlets and counting.
Case study · Delrico Creamery
One ice cream brand, six shop fronts
Delrico Creamery makes ice cream in Pune, and people can't get enough of it. The outlets keep opening, and we've made the boards and signs for six of them in about four years.
Every board follows the same idea. And no two are exactly alike.
Outlets so far
Six, in about four years
The look
A pink scoop, melting
Languages
English and Marathi
At night
LEDs in every element
The brief
A sign that sells ice cream
An ice cream shop lives on impulse. Someone walking past has to see the sign, smile, and walk in for a scoop.
A brand with many outlets needs one more thing: people should know it's Delrico from across the road, at every outlet, even though every shop front is a different size and shape.
The idea
Three parts, one look
Each board is built from the same three parts, set out on the shop front at different heights:
The melt
The English name and logo on a pink shape that drips like a melting scoop.
The name in Marathi
Delrico again, in Marathi letters standing beside the melt.
The base
An ACP panel that holds everything and frames the shop front.
The glow
LEDs inside every element, so the whole board lights up at night.
Up close
The melt is the star
It's acrylic, with an aluminium profile running round its edge, printed with pink backlit vinyl, and the logo printed in full colour. Look at the drips: each one stands proud of the base, so it catches the light by day and glows at night.
How we build it
Layer by layer
Everything is made in our own workshop before it goes anywhere near the shop.
1
The ACP base
The board starts as an aluminium composite panel cut to the shop front.
2
The melt
The melt shape is cut from acrylic, edged with an aluminium profile and faced with pink backlit vinyl and the printed logo.
3
The Marathi letters
Each letter is laser-cut from acrylic and closed with a side profile: black at one outlet, light at another.
4
The lights
LEDs go inside the melt and every letter, about 2.5 inches deep, so the light comes through the faces.
Moving day
Built in one piece, then up it goes
At this outlet the whole board was put together first and laid out on the pavement, melt, letters, ICE CREAM box and all, before our team put it up above the shop.
The finished board on the pavement, ready to go up.
The same board above the shop in full sun: grey ACP, Marathi letters with black sides, the pink melt on the right.
Growing up
Now the logo takes centre stage
On the earlier boards, the round logo sat right next to the English name on the melt.
As more people got to know Delrico, the logo earned a place of its own. At the newest outlet it sits in the centre, between the Marathi and the English names, on one long pink panel.
Inside too
The melt comes indoors
Step inside an outlet and the look carries on. We made the Delrico letters, the round logo, the circles and the pink metal drips by the entrance in our workshop.
The painting and the ribbed wall finish were done by others; our pieces sit on top.
Inside an outlet: the letters, logo, circles and pink drips are ours.
After dark
Then the lights come on
By day, the colours and the different heights do the work. At night, the melt, the logo and every letter glow, and the shop calls people in from down the street.
Evening
The melt and the Marathi letters lit above the outlet.
Open late
The whole shop front glowing, with tables out front.
Same outlet, two angles. Neighbouring shops cropped out of the photos.
The specs
What goes into a Delrico board
Base
Aluminium composite panel (ACP), cut to each shop front
The melt
Acrylic with an aluminium side profile, faced with pink backlit vinyl; logo printed in full colour
Marathi letters
Laser-cut acrylic with a side profile (black or light), standing off the base
Depth
About 2.5 inches for the melt and the letters
Lighting
LEDs inside every element
Outlets
Six across Pune so far, in about four years; each board sized for its own shop front
Installation
By our team
Price
Every board is different in size, so each was quoted for its own shop front
Want a board like this?
What lit shop boards cost
There's no one price for a Delrico board: each outlet's board is a different size. As a planning guide, our lit boards and letters start from these rates:
3D LED acrylic glow sign board
about ₹2,000 per sq ft + GST (indicative)
Backlit acrylic letters, fixed straight on the wall
₹2,000 per sq ft + GST
Installation in Pune
quoted for your site
Good to know
Minimum
The smallest lit sign we make is 3 sq ft, and the minimum order is ₹3,000 + GST.
Lead time
Fabricated signs typically take 1-15 days after you approve the proposal and pay, depending on the job.
Installation
In Pune our team installs, quoted after a site check. Outside Pune we ship the sign ready to fit, with a stencil, for your local team.
Your artwork
Send your logo ready to use (.AI or .CDR). We check and prepare it, but we don't design. Our favourite Pune designers can help.
Opening a new outlet? Send us your logo, the shop front size and a photo, and we'll make a free proposal with a day-and-night render on your own photo.
Other options
Pick your own mix
about ₹2,000 per sq ft + GST
3D LED acrylic glow sign boards
Ten ways to build a lit shop board, from acrylic box letters to shaped panels like the Delrico melt.
See the sign boards page →₹2,000 per sq ft + GST
Backlit acrylic letters on the wall
Acrylic letters lit from inside and fixed straight on the wall, in the colours of your logo.
See the shop page →Not sure which board suits your shop? Try the board finder in our sign board guide.
The sweet ending
Six outlets, and more on the way
Same pink melt, same two names, a new board for every shop front. When the next Delrico outlet opens, you'll know it's theirs before you read a word.
See every photo on the Delrico Creamery job page.
More from food and hospitality
Our work
Three signs for Cocoa Patisserie
A lollipop sign, gold steel letters and a gold acrylic logo for one sweet shop.
See the job →Our work
A tagline in lights for Shahji Paratha House
"Delhi ki shaan, Poona ki jaan" in orange-on-white 3D LED letters.
See the job →Your turn
Want people to stop and look?
Send us your logo, the shop front size and a photo on WhatsApp. We'll make you a free proposal.
Looking for any specific product?
Drop us a line. Send us your query. And we’ll get back to you with solutions and answers.
Mitesh Sanghani
Mitesh lives, mostly for Saturdays.
But when forced to work, you’ll find him heading Orchid Digitals – a printing press in Pune.
If it’s an emergency, try looking for him in the hills behind his house. You’ll almost certainly find him… lazing under a tree, with a book in hand.
