Give us your shop or building name, and we turn it into raised letters with aluminium sides and a glowing acrylic face, packed with LEDs. Only the face lights up, so every letter stays crisp and readable from across the road, and by day the metal sides show off your brand colour. We fix them on your wall one by one, hang them on a hidden frame, or mount them on a neat ACP base board, and our own team installs them anywhere in Pune.
Smallest sign 3 square feet · Made in Pune · Installed across India
Jump to:PriceStandalone, frame or baseHow it is builtInstallationFAQsOrdering
What it is
Each letter of a channel letter sign is a small, hollow box. Its sides are a strip of aluminium bent to the exact outline of the letter, and its front is a laser-cut acrylic face. LED modules inside light up the face, while the metal sides keep the light in.
So by night your name glows crisp and bright, with a clean border round every letter, and by day you see solid letters with metal sides in the colour you choose.
Yashogandharva, Shaniwar Peth, by day: orange channel letters hanging under the entrance ceiling
The same letters at dusk: only the faces glow, so the Devanagari reads clearly
Because the sides block the light, letters set close together never glow into each other. That makes channel letters our first choice for building names, long names and anything that must be read from far away, like the 50-foot name of the Royal Connaught Boat Club on Boat Club Road.
Most of our channel letters go on building names, gates and entrance arches, on showrooms and brand stores that follow strict colour rules, and on shop fronts. For the Häagen-Dazs™ café in Mumbai, we matched the letter sides to the brand's maroon.
For a small logo seen from close up, inside a showroom or on a counter, our 3D LED acrylic letters or a 3D-printed letter look neater; more about that further down.
Two ways to fix them
The letters are built the same way in both cases. What changes is what they are fixed to, how the wires run and how the sign looks. Most of our channel letter jobs are standalone, so we start there.
Look: each letter stands on its own, on your wall, on an ACP fascia or on a hidden frame
Wall: one small hole behind each letter, so the wires run back through the wall
Best for: building names, gates and arches, mall fascias and long names
Budget figure: about ₹2,000 per square foot of the rectangle around all the letters
Look: a framed sign, with the letters standing on a smooth board in the colour you choose
Wall: any wall; all the wiring stays inside the board and one cable comes out
Best for: rented shops, glass fronts and rough walls
Budget figure: about ₹2,000 per square foot of the whole board
Standalone letters can go almost anywhere. We drill them straight onto an existing ACP fascia, as for Image Electricals and Häagen-Dazs™, or fix them on a slim metal frame hidden behind the letters, as for the Royal Connaught Boat Club wall and the Yashogandharva building, where the letters hang from the ceiling.
When you cannot drill through the wall behind your sign, for example in a rented shop or where the wall belongs to your neighbour, letters on an ACP base board are the answer. The wiring hides inside the board, and the whole sign fixes to the wall with L-angles. Here, brushed-gold channel letters stand on a black ACP board.
Not sure which one suits your site? Send us a photo on WhatsApp, and we will suggest the right one in your free proposal.
How it's built
A channel letter is built like a dabba: a tray at the back, and a lid made of the metal sides and the acrylic face. Here is every part, and why it is there. Our guide how lit 3D letters are made shows the same idea with photos.
The tray is the back of the letter: white aluminium composite panel (ACP), cut to the exact shape of the letter, with a 1-inch ACP skirt standing up just inside its edge. We stick the LED modules on the tray and screw the tray to your wall, frame or base board.
The lid is the aluminium channel with the acrylic face fitted in its front. It slides over the tray's skirt and we screw it on from the side. Because it screws off, we can open a letter years later to replace an LED, clean out dust or move the letters to a new address.
We pack industrial-grade LED modules less than an inch apart on every tray: UNI™, Rishang™ or Ares™ as standard, and Osram™, Philips™ or Samsung™ on request. The white ACP inside and the silvery inside of the channel bounce the light back towards the face, so every letter glows bright and even.
We solder every joint and seal it in a heat sleeve, and we load our power supplies to only about 300 watts of their 400, so they stay cool and last longer.
The channel has small lips, a few millimetres wide, that hold the acrylic face at the front. At shop-front or building height nobody sees them, so they suit almost every sign.
For brands that want no rim at all, we laser-cut a step 1.5 to 2 millimetres deep round the edge of the 3-millimetre face. The face then sits inside the channel and covers its edge completely, as on the Häagen-Dazs™ letters. The drawing below shows all three finishes.
A trim cap, a plastic edging about half an inch wide round the face, is what many sign makers use. We keep it for sky signs only, because on smaller letters it thickens the outline and blurs the font.
Up close, you can spot the fine joint where the channel ends meet and the small screws on the sides. From a few feet away, they disappear. For a logo that people see from less than two feet away, such as a counter or a showroom display, we suggest acrylic letters or a 3D-printed letter instead.
Aluminium sides take knocks that would crack an acrylic side. So channel letters suit low shop fronts on busy roads, public places and building names, where a ladder, a banner or a passing vehicle may touch the sign.
How the sides are made
The sides of every letter start as a long, thin strip of aluminium called channel (some sign makers call it channel patti). Here is how it becomes your letter.
The channel comes in coils, about 0.85 millimetres thick and 60 or 80 millimetres wide, already coloured at the factory and covered with a thin protective film. We peel the film off only when the sign is ready.
Your logo or letters go into the software of a channel bending machine as an outline. On very small letters, we smooth tight curves and sharp points a little first (node editing), so the channel can follow them cleanly.
The bending machine feeds the channel through, folds it to the outline and rolls every curve. Wherever a corner is sharp, a blade first cuts a small V-groove into the channel so it folds crisply.
The two ends of the channel overlap and are riveted. The joint is very fine and cannot be seen from a distance. Then the face goes into the channel, the LEDs go on the ACP tray, and the lid is screwed onto the tray. Every letter is switched on and checked before it leaves.
The four pictures in this section are illustrations, made to show each step; every other photograph on this page shows a real sign we made.
What we build with
Every lit sign we make is built from the same handful of quality materials. Here they are, so you know exactly what you are paying for.
Aluminium channel, the sides of every letter, in factory colours
Brushed-gold channel with its protective film still on
Cast acrylic sheets in a whole album of colours, for the faces
Mirror-gold acrylic, for gold faces
ACP (aluminium composite panel): the trays of the letters and the base boards
Aluminium sections, joined into the frame inside a base board
LED modules in white, warm white and RGB colours
Rows of LED modules on the white ACP tray of a channel letter
An outdoor LED power supply (driver)
Photographs of the materials we use in our workshop and on our jobs.
Channel or acrylic letters?
Channel letters have aluminium sides, so only their face glows, and by day their sides show the colour of the metal. Acrylic letters have acrylic sides, so they glow from the front and from every side.
Both kinds are packed full of LEDs and cost about the same, so the choice comes down to the look you want. See our 3D LED acrylic letter sign boards for the all-round glow.
At night: an acrylic letter glows on its sides; the channel letter beside it glows only on its face
Channel letters with red faces and mirror-gold sides: the sides stay solid gold
Choose channel letters when your sign must be read from far away, when the letters sit close together, when you want metal sides in your brand colour, or when the sign is within reach of people and vehicles. Choose acrylic letters when you want the whole letter to glow.
Colours and faces
You choose the colour of the sides, the colour of the faces and the colour of the light. Here are the options.
Channel comes ready-coloured in black, white, red, yellow, green, blue, silver, gold and rose gold. The colour is applied at the factory and protected by a thin film, so it does not fade, chip or tarnish in the sun and rain.
When your brand colour is not in the list, we take a standard channel and paint it in your colour before delivery. We did this for the maroon sides of this shaped sign, for the yellow channel of the Jayashree logo and for the Häagen-Dazs™ letters, where we mixed and tested batch after batch until the sides matched the brand book. Painting adds a few days and is priced in your proposal.
Gold and rose gold sides give a premium look by day and frame the glowing face by night. The rose gold R on the Amar Renaissance society pylon is a channel letter with a white face.
The faces are cast acrylic in any colour of our album. For an exact brand shade or artwork, we print backlit vinyl and apply it on a white face; a printed face looks slightly different at night, when the light shines through it. For a gold look by day, we lay mirror-gold acrylic on the face, a few millimetres inside its outline, so a thin rim glows round the gold at night. Our acrylic letters page shows every face option.
For a richer logo, we raise acrylic letters with their own LEDs on top of a lit channel base. The Jayashree restaurant logo is built this way: a yellow channel base with inlaid green and white faces, and white acrylic letters on top. It is a special build, priced in your proposal.
We light our letters in white (about 6,500 K), natural white (about 4,000 K) or warm white (about 3,000 K). Most companies choose white; hotels, restaurants and home brands often prefer warmer light. Under warm white, a white face looks slightly yellowish. Colour-changing RGB lighting is possible at extra cost.
The picture of eight letters at the top of this section is an illustration of the side colours; the others show real signs we made.
Sizes
Channel letters can be as small as 6 inches tall and as tall as 4 feet. Every stroke must be at least 1 inch wide, so the LEDs fit inside. Letters up to about 2 feet tall use 60-millimetre channel, about 2.5 inches deep with the tray; taller letters use 80-millimetre channel, about 3 inches deep.
Letters taller than 4 feet are sky-sign letters: we build them with 3-millimetre aluminium sides, up to about 4 inches (100 millimetres) deep, because the regular 0.85-millimetre channel is too thin for that size. See our sky signs, such as AMJ Land's Green's and the Jehangir Hospital car park.
On very small letters, tight curves and sharp points are smoothed slightly so the channel can follow them. Text smaller than 6 inches, such as a tagline, is better made another way: on the Amar Renaissance pylon, the 6-inch script name became lit boxes with steel letters on top, and for small logos up close we suggest a 3D-printed lit letter. In your proposal, we point out anything that needs changing.
6 inches tall; smaller letters are 3D-printed.
At least 1 inch everywhere, so the LEDs fit.
Price
For planning, budget about ₹2,000 per square foot + 18% GST, the same as our acrylic letters. This is a budget figure, not a final price. The size of each letter, the number of letters, the colour of the sides, a frame, the height of the site and the city all change the cost.
For standalone letters, we measure the rectangle around all the letters; for letters on an ACP base, the whole board. A few big letters spread along a long wall usually come out below this figure; many small letters and logos packed into the same space, a hanging frame or a custom-painted colour push it up. Every Our Work page shows what that job really cost.
Standalone
"YOUR SHOP" in letters about 1.5 feet tall, 8 feet long: 8 x 1.5 = 12 square feet, about ₹24,000 + GST
Building name
A name 20 feet long in 2-foot letters: 40 square feet, about ₹80,000 + GST as a budget figure; long names usually come out lower
On a base
A shop board 8 x 3 feet: 24 square feet, about ₹48,000 + GST
Real price
Your exact price comes in the free proposal
Aluminium channel in a standard colour, cast acrylic faces and the ACP trays; on a board, the ACP base on its aluminium frame
Industrial-grade LED modules, the power supply and all the soldered wiring
A full-size stencil for standalone letters, and a test in our workshop
Your free proposal with layout, sizes, materials and day and night views
Installation, from ₹10,000 + GST in Pune, and transport
Hidden or hanging frames, projecting brackets, scaffolding, a crane or a gondola
Sides painted to a custom colour, flush faces, two-tier logos, RGB lighting and a timer
The licence from the municipal corporation and a power point near the sign (yours to arrange), and 18% GST
Enter the width and height of your sign in the calculator at the top of the page for an instant budget figure.
Calculate your price →
Standalone letters
We fix every standalone letter in the same way. A full-size paper stencil marks every screw hole and wire hole on the wall. We drill, fit round wall plugs and screw each tray, with its LEDs, to the wall. The wire of each letter goes back through a small hole behind it. Then the lids go on, and the screws stay on the sides of the letters.
Behind the wall, we join the wires to the power supply, which sits out of sight behind the wall or above a false ceiling.
In malls and new shops, the fascia is often ACP already. We drill the letters straight onto it and hide all the wiring behind it, as we did for Image Electricals in Wanowrie and for Häagen-Dazs™ in Mumbai.
Where there is no wall for your name, we fix the letters on a slim metal frame behind them. At Yashogandharva, the letters hang from a beam about 30 feet up, high enough to keep the entrance clear for a fire engine. At the Royal Connaught Boat Club, 50 feet of letters stand on top of the boundary wall with no backing. On the Nova Residency gate, they sit on the builder's steel arch. We price frames in your proposal; read the Yashogandharva story for how a hanging sign comes together.
Yashogandharva from behind at night: the white letter backs and the slim rods they hang from
Royal Connaught Boat Club: the hidden metal frame that holds the letters on the wall
NOVA RESIDENCY in lit channel letters on the steel gate arch, Tathawade
Letters on an ACP base
We build our base boards the same way under every lit sign we make. Wherever possible, the frame inside is made of aluminium sections, hollow pipes 1 inch thick and 1, 1.5 or 3 inches deep, joined into a rectangle.
Then we wrap the ACP sheet round the frame, like a bedsheet round a mattress, after cutting a V-groove along the back of the ACP so it folds cleanly round the pipe. The result is straighter than a hand-welded iron frame, much lighter and rust-proof. We fix the board to your wall with L-angles.
Tinniri restaurant: lit letters and emblem on a yellow ACP panel
Choice Book Stall, Budhwar Peth: orange letters in Marathi and English on white ACP
Delrico Creamery: Marathi letters with black sides on a grey ACP base
Shahji Paratha House: the tagline in channel letters with two-layer faces
Brushed-gold channel letters on a black ACP board, film still on
Raama Opticals: white channel letters and a red spectacles logo
Installation and delivery
Our own team installs every sign in Pune. Installation starts from ₹10,000 + GST; we also install smaller signs, at a slightly higher price, once we have studied the job. Transport, the height of the sign, scaffolding, a crane and frames all go into the installation price in your proposal.
Outside Pune, we either ship your sign ready to fit, with a full-size stencil, the power supply and instructions for your electrician, or send our own team for larger jobs; we fitted every sign of the Häagen-Dazs™ café in Mumbai overnight.
1
A photo of the site, the rough size you have in mind and your logo or the words you want.
2
Layout, sizes, materials, colours, and your sign drawn on a photo of your site by day and by night.
3
Once you are happy with the proposal and the price, you approve it and pay in advance.
4
We build and switch on every letter in our workshop before it leaves.
5
On site, the stencil marks every hole; we drill, plug and run the wires.
6
We fix the letters, the frame or the board, switch on, check every letter and clean up.
Please arrange the licence from the municipal corporation, if your sign needs one, and a power point near the sign. We can give you the sign size and a drawing for your application.
Most signs are ready to install 5 to 10 working days after you approve the proposal and pay. This is a typical time, not a promised date; big signs, painted colours and frames take longer, and we tell you in the proposal.
Free proposal
A site visit is a paid service (the fee is adjusted in your bill if you order). But you can save it altogether: send us three things, and we build your proposal free of charge.
1.A photo of the place where the sign will go.
2.A rough size, for example 8 or 10 feet wide and 3 or 4 feet high. It does not need to be exact at this stage.
3.Your logo as a CDR or AI file, or simply the words you want.
The proposal is free, with no strings attached, and we refine it with you until it is perfect. See how we plan your sign board.
From our proposal for the Nova Residency arch: the letters at night
From the same proposal: how each letter sits on its frame
Power, warranty and care
LED modules use very little power. As an illustration, a 6 by 3 foot sign draws about 100 to 150 watts, about 1 to 1.5 units of electricity for a 10-hour night. Leave it on all night, or ask for a timer that switches it off at midnight (at extra cost).
Every sign carries a 6-month written warranty from the day we install it. After that, we still repair the signs we made and charge only for the part we replace. If a letter is dented or damaged later, we remake its lid and swap it in.
In writing, from installation, on the LEDs, the power supply and the wiring.
Wipe the letters with a soft damp cloth and mild soap. No abrasive pads on coloured sides, and never thinner or acetone.
Applications
Channel letters go up wherever a name must be read clearly, by day and by night, often from far away.
Names on facades, gates, arches and entrance ceilings. More ideas for builders.
From Häagen-Dazs™ to Jayashree; see all our restaurant signage.
Clear names and logo shapes, like the Panacea dental clinic tooth; see hospitals and clinics.
Royal Connaught Boat Club: 50 feet of lit letters along the boundary wall
Yashogandharva: letters hanging under the entrance ceiling at dusk
Häagen-Dazs™ café, Mumbai: Marathi letters with maroon sides
Image Electricals, Wanowrie: red and white letters on a black ACP front
Jayashree, Viman Nagar: the two-tier logo and channel letters at dusk
Amar Renaissance: a rose gold channel-letter R on the society pylon
Nova Residency: lit letters on the steel gate arch of a building site
Choice Book Stall: orange letters in Marathi and English at night
Panacea dental clinic: a tooth-shaped sign with black aluminium sides
A shaped sign with painted maroon sides
Black channel letters with white faces in our workshop
Pink-faced channel letters before fitting
Tinniri restaurant at night
Delrico Creamery at night: the melt, logo and letters glowing
Shahji Paratha House: the tagline above the entrance
Every photograph on this page shows a sign we made and installed, unless it is marked as an illustration.
Watch
Prices mentioned in our older videos may be out of date; the budget figure on this page is current.
Part 2 of our series on lit signs: letters with aluminium side profiles, which glow only from the face.
The Jayashree letter in our studio: the yellow channel, the ACP tray packed with LEDs, and the lid going on.
A channel letter and an acrylic letter side by side, by day and at night.
Channel letters on a metal frame fixed to the ceiling of an ice-cream outlet in Pune.
The three parts of a 3D board (acrylic face, aluminium side channel and LED modules) and how to choose one. Our older videos sometimes call channel letters "3D acrylic" letters.
Letters raised about 3 inches on a golden side channel, from design to installation.
Not sure which sign?
Channel letters are one of eight lit signs we make. Here is when each one is the better choice. Until each one has its own page, the cards open the matching section of our 3D LED sign boards page.
Glow: face only; metal sides
Best for: crisp letters read from far away
Budget figure: about ₹2,000 per square foot
Glow: front and sides
Best for: a bright, colourful name that glows all round
Budget figure: about ₹2,000 per square foot
Glow: letters cut into a lit ACP box
Best for: small text and a flat, neat board
Budget figure: about ₹2,000 per square foot
Glow: none, or a halo on the wall behind
Best for: a premium metal finish
Budget figure: from ₹800 per square foot (non-lit)
Acrylic faces and acrylic sides, so every letter glows from the front and all round.
See the product →
Letters cut into an ACP box and backed with acrylic, so the letters glow out of a solid board.
See stencil-cut boards →
Polished steel letters with a PVD finish, plain or with a halo glow on the wall behind; for a glow behind the letters instead of through the face.
See metal letters →
Letters taller than 4 feet, high on a building, with 3-millimetre aluminium sides.
See sky signs →
Flexible neon tubes shaped into words and logos, indoors or outdoors.
See neon signs →
Letters faced with sparkling crystal, lit from inside for a glittering look.
See crystal letters →
Thousands of bare LEDs on top of the letters, for the brightest sign on the street.
See open-dot boards →
A printed, evenly lit board for a lower budget.
See the product →
Still choosing? Read our guide to choosing a shop sign board, or browse all our sign boards. Need a small logo for a reception instead? See our backlit acrylic logo boards and fabric light boxes, or send us a photo on WhatsApp and we will suggest the right sign.
Design files
Send your logo as a vector file, ideally CDR or AI. If you have no logo and just want simple words, tell us the words and we lay them out on the sign for you, in a font that suits channel letters.
Every stroke must be at least 1 inch wide on the finished sign, and letters at least 6 inches tall. In your proposal, we point out any part of your logo that needs thickening or smoothing.
CDR
AI
EPS
SVG
We set up your file for production, but we don't design logos from scratch. If you need a logo, we can recommend good designers in Pune.
FAQs
It is a sign made of raised, hollow letters whose sides are a strip of aluminium (the channel) bent to the outline of each letter, with an acrylic face at the front and LED modules inside. Only the face glows, so each letter keeps a crisp edge. The letters are fixed one by one, on a hidden frame, or on an ACP base board.
Budget about ₹2,000 per square foot + 18% GST, the same as our acrylic letters. For standalone letters, we measure the rectangle around all the letters; for letters on a base, the whole board. Your exact price comes in a free proposal; installation is quoted separately.
Channel letters have aluminium sides, so only the face glows and each letter stays sharp from any distance. Acrylic letters have acrylic sides, so they glow from the front and the sides. Both cost about the same.
Black, white, red, yellow, green, blue, silver, gold and rose gold come ready-coloured from the factory. Any other colour, such as your brand colour, is painted before delivery, at extra cost.
No. The colour is applied at the factory and protected by a thin film, so it holds its colour in sun and rain.
The channel is about 0.85 millimetres thick. Letters up to about 2 feet tall are about 2.5 inches deep; letters up to 4 feet are about 3 inches deep.
The smallest channel letter is 6 inches tall, with every stroke at least 1 inch wide; smaller letters are 3D-printed. The largest is 4 feet; taller letters are sky-sign letters with 3-millimetre aluminium sides.
A thin lip of a few millimetres holds the face, which nobody notices at shop-front height. If you want no rim at all, we make flush faces with a laser-cut step that covers the channel edge. Trim caps we use only on sky signs.
Yes. We fix the letters on a slim metal frame hidden behind them, hung from a ceiling beam or standing on top of a wall, as for Yashogandharva and the Royal Connaught Boat Club. Frames are priced in your proposal.
Yes. We drill the letters straight onto the fascia and hide all the wiring behind it.
Yes. Our own team installs every sign in Pune, from ₹10,000 + GST; smaller jobs are also installed, at a slightly higher price. Outside Pune, we ship the sign ready to fit with a stencil, the power supply and instructions, or send our team for larger jobs.
No. Send a photo of the site, a rough size and your logo or words, and we make your proposal free of charge. A site visit is a paid service, adjusted in your bill if you order.
Usually 5 to 10 working days after you approve the proposal and pay. This is a typical time, not a promised date; painted colours and frames take longer.
Yes: six months in writing from installation, on the LEDs, the power supply and the wiring. After that, we repair the signs we made and charge only for the parts. A dented letter can be remade and swapped.
Only up close. The lid is screwed to the tray from the side, and the channel ends are riveted with a fine joint. From a few feet away, you cannot see them. For logos seen from very close, we suggest acrylic or 3D-printed letters.
At a glance
Product
3D LED channel letter sign board: standalone letters (on a wall, a fascia or a hidden frame), or letters on an ACP base board
Sides
Aluminium channel about 0.85 mm thick, bent to each letter, V-notched at sharp corners, ends riveted; factory colours black, white, red, yellow, green, blue, silver, gold, rose gold; other colours painted
Face
Cast acrylic, laser-cut, held by a thin lip; flush faces without a rim on request
Tray
White ACP back cut to each letter, with a 1-inch ACP inner skirt; the lid screws on from the side and comes off for service
Light
Industrial-grade LED modules (UNI™, Rishang™ or Ares™; Osram™, Philips™ or Samsung™ on request), less than an inch apart; white, natural white or warm white; RGB extra
Wiring
Every joint soldered and heat-sleeved; power supply loaded to about 300 watts of 400
Depth
About 2.5 inches (60 mm channel) up to 2 feet tall; about 3 inches (80 mm channel) up to 4 feet
Letter size
From 6 inches to 4 feet tall; stroke at least 1 inch; taller letters as sky signs
Base board
ACP wrapped round an aluminium frame (V-groove fold), fixed with L-angles
Price
About ₹2,000 per square foot + 18% GST as a budget figure; exact price in the free proposal
Installation
Our own team in Pune, from ₹10,000 + GST; outside Pune, shipped ready to fit or installed by our team
Warranty
6 months in writing from installation; repairs at parts cost afterwards
Lead time
Usually 5 to 10 working days after proposal approval and payment; not a promised date
Power
About 100 to 150 watts for a 6 by 3 foot sign (illustrative); timer on request
Ordering
1. Send us a photo of your site, a rough size and your logo or words on WhatsApp or through the form below.
2. We send you a free proposal with the layout, sizes, materials and day and night views.
3. We refine it with you and confirm the price, including installation.
4. Approve and pay. We build, test and install your sign.
Our own team installs your sign in Pune. Outside Pune, we ship it ready to fit or send our team for larger jobs.
You can see channel, acrylic, ACP and LED samples at our studio in Shaniwar Peth.
We take 100% payment in advance; production starts once payment is received. All prices exclude 18% GST.
Pay by UPI or bank transfer (NEFT or RTGS) through our pay link, and share your GSTIN so you can claim input credit.
Send us a photo of your site, a rough size and your logo on WhatsApp, and we will send you a free proposal, with no site visit needed.
| Mounting | Standalone letters, On an ACP base board |