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3D LED Channel Letter Sign Boards

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Variant — Price per Sq Ft
Standalone letters ₹2,000.00 /sq ft
On an ACP base board ₹2,000.00 /sq ft

Give us your shop or building name, and we turn it into raised letters with aluminium sides and a glowing acrylic face, packed with LEDs. Only the face lights up, so every letter stays crisp and readable from across the road, and by day the metal sides show off your brand colour. We fix them on your wall one by one, hang them on a hidden frame, or mount them on a neat ACP base board, and our own team installs them anywhere in Pune.

  • About ₹2,000 per square foot + GST as a budget figure (indicative); your exact price comes with a free proposal
  • Aluminium sides about 0.85 mm thick in black, white, red, yellow, green, blue, silver, gold or rose gold, or painted to your brand colour
  • Standalone letters on your wall or on a hidden frame, or letters on an ACP base board
  • Letters from 6 inches to 4 feet tall; industrial-grade LED modules packed less than an inch apart, every joint soldered
  • Made in Pune; installation in Pune from ₹10,000 + GST; 6-month written warranty

Smallest sign 3 square feet · Made in Pune · Installed across India

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The 50 ft name and icons lit at night from across Boat Club Road

3D LED channel letters · Aluminium channel letter sign boards · LED letter boards · Made in Pune

Crisp metal-sided letters that glow from the face

Channel letters have aluminium sides and an acrylic face, with LEDs packed inside. At night only the face lights up, so every letter keeps a sharp, clean edge from far away. By day the metal sides give your name a solid, premium look in the colour of your brand.

The Marathi Jayashree channel letter in the workshop: yellow aluminium sides and an inlaid green and white face

What it is

Your name in raised letters with metal sides, lit from inside

Each letter of a channel letter sign is a small, hollow box. Its sides are a strip of aluminium bent to the exact outline of the letter, and its front is a laser-cut acrylic face. LED modules inside light up the face, while the metal sides keep the light in.

So by night your name glows crisp and bright, with a clean border round every letter, and by day you see solid letters with metal sides in the colour you choose.

Yashogandharva building entrance by day with the suspended letters

Yashogandharva, Shaniwar Peth, by day: orange channel letters hanging under the entrance ceiling

Yashogandharva LED letters glowing under the building entrance at dusk

The same letters at dusk: only the faces glow, so the Devanagari reads clearly

Angled night view of the letters standing on top of the wall

Readable from across the road

Because the sides block the light, letters set close together never glow into each other. That makes channel letters our first choice for building names, long names and anything that must be read from far away, like the 50-foot name of the Royal Connaught Boat Club on Boat Club Road.

The café front: हॅगन-दाझ कॅफे in lit white letters with maroon sides above the entrance, the gallery wall beside it

For building names, brand stores and shop fronts

Most of our channel letters go on building names, gates and entrance arches, on showrooms and brand stores that follow strict colour rules, and on shop fronts. For the Häagen-Dazs™ café in Mumbai, we matched the letter sides to the brand's maroon.

For a small logo seen from close up, inside a showroom or on a counter, our 3D LED acrylic letters or a 3D-printed letter look neater; more about that further down.

Devanagari channel letters hanging from the ceiling with the frame hidden behind

Two ways to fix them

Standalone letters, or letters on an ACP base?

The letters are built the same way in both cases. What changes is what they are fixed to, how the wires run and how the sign looks. Most of our channel letter jobs are standalone, so we start there.

Standalone letters

Look: each letter stands on its own, on your wall, on an ACP fascia or on a hidden frame

Wall: one small hole behind each letter, so the wires run back through the wall

Best for: building names, gates and arches, mall fascias and long names

Budget figure: about ₹2,000 per square foot of the rectangle around all the letters

Letters on an ACP base board

Look: a framed sign, with the letters standing on a smooth board in the colour you choose

Wall: any wall; all the wiring stays inside the board and one cable comes out

Best for: rented shops, glass fronts and rough walls

Budget figure: about ₹2,000 per square foot of the whole board

The hidden metal frame that holds the letters on the wall

Standalone: no board, no wall, no problem

Standalone letters can go almost anywhere. We drill them straight onto an existing ACP fascia, as for Image Electricals and Häagen-Dazs™, or fix them on a slim metal frame hidden behind the letters, as for the Royal Connaught Boat Club wall and the Yashogandharva building, where the letters hang from the ceiling.

Shop signboard made of channel letters having a gold metallic finish on the sides. Front surface has acrylic and is lit with warm white LEDs

On an ACP base: one tidy board, any wall

When you cannot drill through the wall behind your sign, for example in a rented shop or where the wall belongs to your neighbour, letters on an ACP base board are the answer. The wiring hides inside the board, and the whole sign fixes to the wall with L-angles. Here, brushed-gold channel letters stand on a black ACP board.

Not sure which one suits your site? Send us a photo on WhatsApp, and we will suggest the right one in your free proposal.

Drawing: a channel letter cut through: ACP tray screwed to the wall, 1-inch ACP inner skirt, LED modules on the tray, 0.85 mm aluminium channel sides screwed on from the side, small lips holding the acrylic face (illustration)

How it's built

Inside a channel letter

A channel letter is built like a dabba: a tray at the back, and a lid made of the metal sides and the acrylic face. Here is every part, and why it is there. Our guide how lit 3D letters are made shows the same idea with photos.

A finished channel letter, with yellow aluminium sides and a green and white face, being lowered onto its ACP tray full of lit LED modules

A tray and a lid

The tray is the back of the letter: white aluminium composite panel (ACP), cut to the exact shape of the letter, with a 1-inch ACP skirt standing up just inside its edge. We stick the LED modules on the tray and screw the tray to your wall, frame or base board.

The lid is the aluminium channel with the acrylic face fitted in its front. It slides over the tray's skirt and we screw it on from the side. Because it screws off, we can open a letter years later to replace an LED, clean out dust or move the letters to a new address.

Rows of LED modules wired with red and black cable on the white ACP tray of a channel letter

Packed with LEDs, and nothing wasted

We pack industrial-grade LED modules less than an inch apart on every tray: UNI™, Rishang™ or Ares™ as standard, and Osram™, Philips™ or Samsung™ on request. The white ACP inside and the silvery inside of the channel bounce the light back towards the face, so every letter glows bright and even.

We solder every joint and seal it in a heat sleeve, and we load our power supplies to only about 300 watts of their 400, so they stay cool and last longer.

White Devanagari channel letters on the workshop floor, showing the thin lip round each face

Thin lips hold the face

The channel has small lips, a few millimetres wide, that hold the acrylic face at the front. At shop-front or building height nobody sees them, so they suit almost every sign.

For brands that want no rim at all, we laser-cut a step 1.5 to 2 millimetres deep round the edge of the 3-millimetre face. The face then sits inside the channel and covers its edge completely, as on the Häagen-Dazs™ letters. The drawing below shows all three finishes.

Drawing: a standard lip, a flush face with a laser-cut step and no rim, and a trim cap used on sky signs (illustration)

Three ways to finish the edge

A trim cap, a plastic edging about half an inch wide round the face, is what many sign makers use. We keep it for sky signs only, because on smaller letters it thickens the outline and blurs the font.

Two examples of channel letters which are used for creating acrylic sign boards for shops. Non-lit letter Y with a gold side patti. S letter with an acrylic front and lit with LEDs from within

Best seen from a few feet away

Up close, you can spot the fine joint where the channel ends meet and the small screws on the sides. From a few feet away, they disappear. For a logo that people see from less than two feet away, such as a counter or a showroom display, we suggest acrylic letters or a 3D-printed letter instead.

The Yashogandharva channel letters lit up on the workshop floor, already fixed to the metal pipe frame that later hangs from the ceiling

Tougher than acrylic sides

Aluminium sides take knocks that would crack an acrylic side. So channel letters suit low shop fronts on busy roads, public places and building names, where a ladder, a banner or a passing vehicle may touch the sign.

Drawing: coils of coloured aluminium channel, the letter outline in the software, V-notches at sharp corners, and the ends riveted together (illustration)

How the sides are made

From a coil of channel to a finished letter

The sides of every letter start as a long, thin strip of aluminium called channel (some sign makers call it channel patti). Here is how it becomes your letter.

Coils of aluminium channel in yellow, white, black, blue, red, green, gold, silver and rose gold on a workshop shelf, a strip pulled out and film peeling on the gold (illustration)

1. A coil in your colour

The channel comes in coils, about 0.85 millimetres thick and 60 or 80 millimetres wide, already coloured at the factory and covered with a thin protective film. We peel the film off only when the sign is ready.

A letter R outline with bend points on the screen of a channel letter bending program, in a sign workshop (illustration)

2. Your outline in the software

Your logo or letters go into the software of a channel bending machine as an outline. On very small letters, we smooth tight curves and sharp points a little first (node editing), so the channel can follow them cleanly.

A white aluminium channel coming out of a channel letter bending machine, already bent into the letter M, guided by gloved hands (illustration)

3. Notched and bent to shape

The bending machine feeds the channel through, folds it to the outline and rolls every curve. Wherever a corner is sharp, a blade first cuts a small V-groove into the channel so it folds crisply.

A sign fitter lowering a black-sided channel letter A with a white face onto its white ACP tray of lit LED modules, a screwdriver beside it (illustration)

4. Closed, fitted and lit

The two ends of the channel overlap and are riveted. The joint is very fine and cannot be seen from a distance. Then the face goes into the channel, the LEDs go on the ACP tray, and the lid is screwed onto the tray. Every letter is switched on and checked before it leaves.

The four pictures in this section are illustrations, made to show each step; every other photograph on this page shows a real sign we made.

What we build with

The materials inside every sign

Every lit sign we make is built from the same handful of quality materials. Here they are, so you know exactly what you are paying for.

A yellow-coloured aluminium channel strip bent to the outline of a letter, in our workshop

Aluminium channel, the sides of every letter, in factory colours

Brushed-gold channel letters on a black ACP board, with the protective film still on their sides

Brushed-gold channel with its protective film still on

Various shades / colours of acrylic sheets that go into the making of acrylic signs and boards

Cast acrylic sheets in a whole album of colours, for the faces

Mirror-finish gold acrylic sheet with its clear protective film peeling back from one corner

Mirror-gold acrylic, for gold faces

ACP or aluminium composite panels are sheets of plastic sandwiched with aluminum foil. they can be printed upon to create very strong and long lasting signs.

ACP (aluminium composite panel): the trays of the letters and the base boards

aluminium section for pinup board white green board

Aluminium sections, joined into the frame inside a base board

LED modules for sign boards in three colours: white, warm white and RGB multicolour

LED modules in white, warm white and RGB colours

Rows of LED modules wired with red and black cable on the white ACP tray of a channel letter

Rows of LED modules on the white ACP tray of a channel letter

An LED driver, the power supply that feeds the LED modules inside a glow sign board

An outdoor LED power supply (driver)

Photographs of the materials we use in our workshop and on our jobs.

Drawing: acrylic letters glowing from the front and sides next to channel letters glowing only on the face, close up and from far away (illustration)

Channel or acrylic letters?

The one difference every client asks about

Channel letters have aluminium sides, so only their face glows, and by day their sides show the colour of the metal. Acrylic letters have acrylic sides, so they glow from the front and from every side.

Both kinds are packed full of LEDs and cost about the same, so the choice comes down to the look you want. See our 3D LED acrylic letter sign boards for the all-round glow.

A red acrylic letter A glowing on its sides beside a channel letter A that glows only on its face, at night

At night: an acrylic letter glows on its sides; the channel letter beside it glows only on its face

Close-up of channel letters with red acrylic faces and mirror-gold aluminium sides

Channel letters with red faces and mirror-gold sides: the sides stay solid gold

The Marathi Jayashree name as a lit channel letter: yellow aluminium sides, green and white face

When to choose channel letters

Choose channel letters when your sign must be read from far away, when the letters sit close together, when you want metal sides in your brand colour, or when the sign is within reach of people and vehicles. Choose acrylic letters when you want the whole letter to glow.

Eight channel letters A with white faces and sides in black, white, red, yellow, green, blue, gold and rose gold, the last two lit (illustration)

Colours and faces

Sides in your colour, faces in any colour

You choose the colour of the sides, the colour of the faces and the colour of the light. Here are the options.

Brushed-gold channel letters on a black ACP board, with the protective film still on their sides

Factory colours for the sides

Channel comes ready-coloured in black, white, red, yellow, green, blue, silver, gold and rose gold. The colour is applied at the factory and protected by a thin film, so it does not fade, chip or tarnish in the sun and rain.

Or painted to match your brand

When your brand colour is not in the list, we take a standard channel and paint it in your colour before delivery. We did this for the maroon sides of this shaped sign, for the yellow channel of the Jayashree logo and for the Häagen-Dazs™ letters, where we mixed and tested batch after batch until the sides matched the brand book. Painting adds a few days and is priced in your proposal.

Close-up of the R: a 2.5 inch deep rose gold aluminium side and a white acrylic face

Gold and rose gold

Gold and rose gold sides give a premium look by day and frame the glowing face by night. The rose gold R on the Amar Renaissance society pylon is a channel letter with a white face.

Pink-faced channel letters laid out on the workshop floor before fitting

Faces: colours, prints and mirror gold

The faces are cast acrylic in any colour of our album. For an exact brand shade or artwork, we print backlit vinyl and apply it on a white face; a printed face looks slightly different at night, when the light shines through it. For a gold look by day, we lay mirror-gold acrylic on the face, a few millimetres inside its outline, so a thin rim glows round the gold at night. Our acrylic letters page shows every face option.

Close-up of tier one: the yellow aluminium channel with inlaid white and green acrylic, and the base of a raised white letter

Two tiers of glow

For a richer logo, we raise acrylic letters with their own LEDs on top of a lit channel base. The Jayashree restaurant logo is built this way: a yellow channel base with inlaid green and white faces, and white acrylic letters on top. It is a special build, priced in your proposal.

Drawing: the same white acrylic letters lit in white 6,500 K, natural white 4,000 K and warm white 3,000 K, with matching bulbs (illustration)

Three shades of white light

We light our letters in white (about 6,500 K), natural white (about 4,000 K) or warm white (about 3,000 K). Most companies choose white; hotels, restaurants and home brands often prefer warmer light. Under warm white, a white face looks slightly yellowish. Colour-changing RGB lighting is possible at extra cost.

The picture of eight letters at the top of this section is an illustration of the side colours; the others show real signs we made.

Drawing: channel letters 6 inches to 4 feet tall in 60 and 80 mm channel, and letters over 4 feet as sky-sign letters with 3 mm aluminium sides (illustration)

Sizes

From 6-inch letters to 4-foot letters

Channel letters can be as small as 6 inches tall and as tall as 4 feet. Every stroke must be at least 1 inch wide, so the LEDs fit inside. Letters up to about 2 feet tall use 60-millimetre channel, about 2.5 inches deep with the tray; taller letters use 80-millimetre channel, about 3 inches deep.

Letters taller than 4 feet are sky-sign letters: we build them with 3-millimetre aluminium sides, up to about 4 inches (100 millimetres) deep, because the regular 0.85-millimetre channel is too thin for that size. See our sky signs, such as AMJ Land's Green's and the Jehangir Hospital car park.

The Amar Renaissance entrance pylon at dusk: a lit rose gold R above the society’s name glowing on lit contour boxes, Sopan Baug, Pune

Small letters and fine details

On very small letters, tight curves and sharp points are smoothed slightly so the channel can follow them. Text smaller than 6 inches, such as a tagline, is better made another way: on the Amar Renaissance pylon, the 6-inch script name became lit boxes with steel letters on top, and for small logos up close we suggest a 3D-printed lit letter. In your proposal, we point out anything that needs changing.

Smallest letter

6 inches tall; smaller letters are 3D-printed.

Depth

About 2.5 inches up to 2 feet; about 3 inches up to 4 feet.

Stroke width

At least 1 inch everywhere, so the LEDs fit.

Largest

Letters up to 4 feet; names of any length.

Drawing: the rectangle around standalone letters, 8 x 1.5 feet, and a whole ACP base board, 8 x 3 feet, with budget figures (illustration)

Price

What your sign will cost

For planning, budget about ₹2,000 per square foot + 18% GST, the same as our acrylic letters. This is a budget figure, not a final price. The size of each letter, the number of letters, the colour of the sides, a frame, the height of the site and the city all change the cost.

For standalone letters, we measure the rectangle around all the letters; for letters on an ACP base, the whole board. A few big letters spread along a long wall usually come out below this figure; many small letters and logos packed into the same space, a hanging frame or a custom-painted colour push it up. Every Our Work page shows what that job really cost.

Worked examples (budget figures)

Standalone

"YOUR SHOP" in letters about 1.5 feet tall, 8 feet long: 8 x 1.5 = 12 square feet, about ₹24,000 + GST

Building name

A name 20 feet long in 2-foot letters: 40 square feet, about ₹80,000 + GST as a budget figure; long names usually come out lower

On a base

A shop board 8 x 3 feet: 24 square feet, about ₹48,000 + GST

Real price

Your exact price comes in the free proposal

Included in the budget figure

Aluminium channel in a standard colour, cast acrylic faces and the ACP trays; on a board, the ACP base on its aluminium frame

Industrial-grade LED modules, the power supply and all the soldered wiring

A full-size stencil for standalone letters, and a test in our workshop

Your free proposal with layout, sizes, materials and day and night views

Quoted separately

Installation, from ₹10,000 + GST in Pune, and transport

Hidden or hanging frames, projecting brackets, scaffolding, a crane or a gondola

Sides painted to a custom colour, flush faces, two-tier logos, RGB lighting and a timer

The licence from the municipal corporation and a power point near the sign (yours to arrange), and 18% GST

Enter the width and height of your sign in the calculator at the top of the page for an instant budget figure.

Calculate your price →
Drawing: four steps to fit standalone acrylic letters, with every screw hole, wire hole and LED inside the letter outlines (illustration)

Standalone letters

How we fix standalone letters

We fix every standalone letter in the same way. A full-size paper stencil marks every screw hole and wire hole on the wall. We drill, fit round wall plugs and screw each tray, with its LEDs, to the wall. The wire of each letter goes back through a small hole behind it. Then the lids go on, and the screws stay on the sides of the letters.

Behind the wall, we join the wires to the power supply, which sits out of sight behind the wall or above a false ceiling.

Close-up during installation: the red lightning-bolt logo and IMAGE ELECTRICALS lit for the first time

Already have an ACP fascia?

In malls and new shops, the fascia is often ACP already. We drill the letters straight onto it and hide all the wiring behind it, as we did for Image Electricals in Wanowrie and for Häagen-Dazs™ in Mumbai.

Drawing: channel letters hung from a ceiling beam on pipes, and letters standing on top of a boundary wall on a hidden frame (illustration)

No wall? Letters on a hidden frame

Where there is no wall for your name, we fix the letters on a slim metal frame behind them. At Yashogandharva, the letters hang from a beam about 30 feet up, high enough to keep the entrance clear for a fire engine. At the Royal Connaught Boat Club, 50 feet of letters stand on top of the boundary wall with no backing. On the Nova Residency gate, they sit on the builder's steel arch. We price frames in your proposal; read the Yashogandharva story for how a hanging sign comes together.

The back of the Yashogandharva sign at night, showing the white letter backs and the slim rods that hang it from the ceiling

Yashogandharva from behind at night: the white letter backs and the slim rods they hang from

The hidden metal frame that holds the letters on the wall

Royal Connaught Boat Club: the hidden metal frame that holds the letters on the wall

NOVA RESIDENCY in lit channel letters on the steel gate arch of Rathi Developer’s Nova Residency site at dusk, Tathawade

NOVA RESIDENCY in lit channel letters on the steel gate arch, Tathawade

Drawing: aluminium frame, ACP folded round the pipe at a V-groove, and joints on long boards (illustration)

Letters on an ACP base

How we build the base board

We build our base boards the same way under every lit sign we make. Wherever possible, the frame inside is made of aluminium sections, hollow pipes 1 inch thick and 1, 1.5 or 3 inches deep, joined into a rectangle.

Then we wrap the ACP sheet round the frame, like a bedsheet round a mattress, after cutting a V-groove along the back of the ACP so it folds cleanly round the pipe. The result is straighter than a hand-welded iron frame, much lighter and rust-proof. We fix the board to your wall with L-angles.

TINNIRI restaurant sign on a yellow ACP panel with raised letters and logo emblem

Tinniri restaurant: lit letters and emblem on a yellow ACP panel

Choice Book Stall at night: orange 3D LED channel letters in Marathi and English with the printed logo between them

Choice Book Stall, Budhwar Peth: orange letters in Marathi and English on white ACP

Delrico Creamery ice cream shop board in daylight: grey ACP base, Marathi letters with black sides, ICE CREAM box and the pink melting-drip panel, made by Orchid Digitals Pune

Delrico Creamery: Marathi letters with black sides on a grey ACP base

The lit tagline above the restaurant entrance, with festive garlands below

Shahji Paratha House: the tagline in channel letters with two-layer faces

Brushed-gold channel letters on a black ACP board, with the protective film still on their sides

Brushed-gold channel letters on a black ACP board, film still on

Raama Opticals sign: white channel letters and a red spectacles logo

Raama Opticals: white channel letters and a red spectacles logo

Häagen-Dazs Café fascia letters being fitted, wiring still exposed

Installation and delivery

Installed by our own team in Pune, shipped across India

Our own team installs every sign in Pune. Installation starts from ₹10,000 + GST; we also install smaller signs, at a slightly higher price, once we have studied the job. Transport, the height of the sign, scaffolding, a crane and frames all go into the installation price in your proposal.

Outside Pune, we either ship your sign ready to fit, with a full-size stencil, the power supply and instructions for your electrician, or send our own team for larger jobs; we fitted every sign of the Häagen-Dazs™ café in Mumbai overnight.

1

Send us three things

A photo of the site, the rough size you have in mind and your logo or the words you want.

2

Your free proposal

Layout, sizes, materials, colours, and your sign drawn on a photo of your site by day and by night.

3

Approve and pay

Once you are happy with the proposal and the price, you approve it and pay in advance.

4

Fabrication and a workshop test

We build and switch on every letter in our workshop before it leaves.

5

Stencil, holes and wiring

On site, the stencil marks every hole; we drill, plug and run the wires.

6

Fixing and switch-on

We fix the letters, the frame or the board, switch on, check every letter and clean up.

All three lit parts in our workshop before fitting: the rose gold channel-letter R and the two contour boxes with rose gold steel letters

What you arrange

Please arrange the licence from the municipal corporation, if your sign needs one, and a power point near the sign. We can give you the sign size and a drawing for your application.

Illuminated orange acrylic-faced aluminium channel letters spelling Yashogandharva, laid out and lit up in the Orchid Digitals workshop for testing before the ceiling-suspended installation

Usually 5 to 10 working days

Most signs are ready to install 5 to 10 working days after you approve the proposal and pay. This is a typical time, not a promised date; big signs, painted colours and frames take longer, and we tell you in the proposal.

From our proposal: the NOVA RESIDENCY sign drawn on a photo of the site’s 3.6 m wide steel gate arch

Free proposal

No site visit needed for your proposal

A site visit is a paid service (the fee is adjusted in your bill if you order). But you can save it altogether: send us three things, and we build your proposal free of charge.

1.A photo of the place where the sign will go.

2.A rough size, for example 8 or 10 feet wide and 3 or 4 feet high. It does not need to be exact at this stage.

3.Your logo as a CDR or AI file, or simply the words you want.

The proposal is free, with no strings attached, and we refine it with you until it is perfect. See how we plan your sign board.

Night view from our proposal for the Nova arch: the letters glow from the front, not the sides

From our proposal for the Nova Residency arch: the letters at night

Page from our proposal: how the NOVA RESIDENCY letters fit on a frame of horizontal and vertical bars

From the same proposal: how each letter sits on its frame

Royal Connaught Boat Club lit letters along the wall at night

Power, warranty and care

Low running costs and a long life

LED modules use very little power. As an illustration, a 6 by 3 foot sign draws about 100 to 150 watts, about 1 to 1.5 units of electricity for a 10-hour night. Leave it on all night, or ask for a timer that switches it off at midnight (at extra cost).

Every sign carries a 6-month written warranty from the day we install it. After that, we still repair the signs we made and charge only for the part we replace. If a letter is dented or damaged later, we remake its lid and swap it in.

Six-month warranty

In writing, from installation, on the LEDs, the power supply and the wiring.

Repairs at parts cost

After the warranty, we repair our own signs and charge only for the parts.

Cleaning

Wipe the letters with a soft damp cloth and mild soap. No abrasive pads on coloured sides, and never thinner or acetone.

Keep them clear

Please do not hang festival lights or banners on the letters.

Applications

Where channel letters work best

Channel letters go up wherever a name must be read clearly, by day and by night, often from far away.

Building names and gates

Names on facades, gates, arches and entrance ceilings. More ideas for builders.

Brand stores and showrooms

Letters in exact brand colours for mall stores and showrooms; see shops and showrooms.

Restaurants and cafés

From Häagen-Dazs™ to Jayashree; see all our restaurant signage.

Clubs and housing societies

Names on boundary walls and entrance pylons, like Amar Renaissance; more for housing societies.

Hospitals and clinics

Clear names and logo shapes, like the Panacea dental clinic tooth; see hospitals and clinics.

Offices and factories

Company names on office fronts and factory walls; see offices.

The 50 ft name and icons lit at night from across Boat Club Road

Royal Connaught Boat Club: 50 feet of lit letters along the boundary wall

Yashogandharva LED letters glowing under the building entrance at dusk

Yashogandharva: letters hanging under the entrance ceiling at dusk

The café front: हॅगन-दाझ कॅफे in lit white letters with maroon sides above the entrance, the gallery wall beside it

Häagen-Dazs™ café, Mumbai: Marathi letters with maroon sides

Close-up during installation: the red lightning-bolt logo and IMAGE ELECTRICALS lit for the first time

Image Electricals, Wanowrie: red and white letters on a black ACP front

Jayashree Multi Cuisine Restaurant, Viman Nagar, Pune, at dusk: the two-tier Jayashree logo, the Multi Cuisine Restaurant letters, Since 1971 and the Marathi name on the corner panel, all lit

Jayashree, Viman Nagar: the two-tier logo and channel letters at dusk

The Amar Renaissance entrance pylon at dusk: a lit rose gold R above the society’s name glowing on lit contour boxes, Sopan Baug, Pune

Amar Renaissance: a rose gold channel-letter R on the society pylon

NOVA RESIDENCY in lit channel letters on the steel gate arch of Rathi Developer’s Nova Residency site at dusk, Tathawade

Nova Residency: lit letters on the steel gate arch of a building site

The Choice Book Stall sign lit at night above the shop, with the side-entrance board on the right

Choice Book Stall: orange letters in Marathi and English at night

Tooth-shaped lit sign for Panacea Multispeciality Dental Care, Kothrud, Pune, by Orchid Digitals

Panacea dental clinic: a tooth-shaped sign with black aluminium sides

The same shaped channel sign seen from the front, with its white face and painted sides

A shaped sign with painted maroon sides

Black channel letters with white acrylic fronts spelling Versa Vice

Black channel letters with white faces in our workshop

Pink-faced channel letters laid out on the workshop floor before fitting

Pink-faced channel letters before fitting

Tinniri restaurant sign glowing at night above its glass front

Tinniri restaurant at night

Delrico Creamery outlet at night: pink melting-ice-cream sign with the English name, Marathi letters beside it, all lit

Delrico Creamery at night: the melt, logo and letters glowing

Shahji Paratha House: Delhi ki shaan, Poona ki jaan in orange 3D LED acrylic letters, lit, above the garlanded shop front

Shahji Paratha House: the tagline above the entrance

Every photograph on this page shows a sign we made and installed, unless it is marked as an illustration.

Watch

See our channel letters being made and lit

Prices mentioned in our older videos may be out of date; the budget figure on this page is current.

Channel letters, explained

Part 2 of our series on lit signs: letters with aluminium side profiles, which glow only from the face.

A channel letter, opened up

The Jayashree letter in our studio: the yellow channel, the ACP tray packed with LEDs, and the lid going on.

Channel letters or acrylic letters?

A channel letter and an acrylic letter side by side, by day and at night.

Letters hanging in mid-air

Channel letters on a metal frame fixed to the ceiling of an ice-cream outlet in Pune.

Our guide to 3D sign boards

The three parts of a 3D board (acrylic face, aluminium side channel and LED modules) and how to choose one. Our older videos sometimes call channel letters "3D acrylic" letters.

A golden-side channel sign for a shop front

Letters raised about 3 inches on a golden side channel, from design to installation.

Not sure which sign?

Compare all eight of our lit sign types

Channel letters are one of eight lit signs we make. Here is when each one is the better choice. Until each one has its own page, the cards open the matching section of our 3D LED sign boards page.

Channel letters (this page)

Glow: face only; metal sides

Best for: crisp letters read from far away

Budget figure: about ₹2,000 per square foot

Acrylic letters

Glow: front and sides

Best for: a bright, colourful name that glows all round

Budget figure: about ₹2,000 per square foot

Stencil-cut and in-cut boards

Glow: letters cut into a lit ACP box

Best for: small text and a flat, neat board

Budget figure: about ₹2,000 per square foot

Stainless steel letters

Glow: none, or a halo on the wall behind

Best for: a premium metal finish

Budget figure: from ₹800 per square foot (non-lit)

Still choosing? Read our guide to choosing a shop sign board, or browse all our sign boards. Need a small logo for a reception instead? See our backlit acrylic logo boards and fabric light boxes, or send us a photo on WhatsApp and we will suggest the right sign.

From our proposal: the NOVA RESIDENCY design the client sent, and our redraw with RESIDENCY in a box of its own

Design files

What to send us for your design

Send your logo as a vector file, ideally CDR or AI. If you have no logo and just want simple words, tell us the words and we lay them out on the sign for you, in a font that suits channel letters.

Every stroke must be at least 1 inch wide on the finished sign, and letters at least 6 inches tall. In your proposal, we point out any part of your logo that needs thickening or smoothing.

CDR

AI

PDF

EPS

SVG

We set up your file for production, but we don't design logos from scratch. If you need a logo, we can recommend good designers in Pune.

FAQs

Frequently asked questions

What is a channel letter sign board?

It is a sign made of raised, hollow letters whose sides are a strip of aluminium (the channel) bent to the outline of each letter, with an acrylic face at the front and LED modules inside. Only the face glows, so each letter keeps a crisp edge. The letters are fixed one by one, on a hidden frame, or on an ACP base board.

How much does it cost?

Budget about ₹2,000 per square foot + 18% GST, the same as our acrylic letters. For standalone letters, we measure the rectangle around all the letters; for letters on a base, the whole board. Your exact price comes in a free proposal; installation is quoted separately.

What is the difference between channel letters and acrylic letters?

Channel letters have aluminium sides, so only the face glows and each letter stays sharp from any distance. Acrylic letters have acrylic sides, so they glow from the front and the sides. Both cost about the same.

What colours do the sides come in?

Black, white, red, yellow, green, blue, silver, gold and rose gold come ready-coloured from the factory. Any other colour, such as your brand colour, is painted before delivery, at extra cost.

Will the colour of the sides fade?

No. The colour is applied at the factory and protected by a thin film, so it holds its colour in sun and rain.

How thick are the sides, and how deep are the letters?

The channel is about 0.85 millimetres thick. Letters up to about 2 feet tall are about 2.5 inches deep; letters up to 4 feet are about 3 inches deep.

What are the smallest and the largest letters you make?

The smallest channel letter is 6 inches tall, with every stroke at least 1 inch wide; smaller letters are 3D-printed. The largest is 4 feet; taller letters are sky-sign letters with 3-millimetre aluminium sides.

Is there a rim round the face?

A thin lip of a few millimetres holds the face, which nobody notices at shop-front height. If you want no rim at all, we make flush faces with a laser-cut step that covers the channel edge. Trim caps we use only on sky signs.

Can you hang the letters from a ceiling or fix them without a wall?

Yes. We fix the letters on a slim metal frame hidden behind them, hung from a ceiling beam or standing on top of a wall, as for Yashogandharva and the Royal Connaught Boat Club. Frames are priced in your proposal.

Can you fix the letters on our existing ACP fascia?

Yes. We drill the letters straight onto the fascia and hide all the wiring behind it.

Do you install the sign?

Yes. Our own team installs every sign in Pune, from ₹10,000 + GST; smaller jobs are also installed, at a slightly higher price. Outside Pune, we ship the sign ready to fit with a stencil, the power supply and instructions, or send our team for larger jobs.

Do you need to visit my site?

No. Send a photo of the site, a rough size and your logo or words, and we make your proposal free of charge. A site visit is a paid service, adjusted in your bill if you order.

How long does it take?

Usually 5 to 10 working days after you approve the proposal and pay. This is a typical time, not a promised date; painted colours and frames take longer.

Is there a warranty?

Yes: six months in writing from installation, on the LEDs, the power supply and the wiring. After that, we repair the signs we made and charge only for the parts. A dented letter can be remade and swapped.

Can I see the screws?

Only up close. The lid is screwed to the tray from the side, and the channel ends are riveted with a fine joint. From a few feet away, you cannot see them. For logos seen from very close, we suggest acrylic or 3D-printed letters.

At a glance

Product specifications

Product

3D LED channel letter sign board: standalone letters (on a wall, a fascia or a hidden frame), or letters on an ACP base board

Sides

Aluminium channel about 0.85 mm thick, bent to each letter, V-notched at sharp corners, ends riveted; factory colours black, white, red, yellow, green, blue, silver, gold, rose gold; other colours painted

Face

Cast acrylic, laser-cut, held by a thin lip; flush faces without a rim on request

Tray

White ACP back cut to each letter, with a 1-inch ACP inner skirt; the lid screws on from the side and comes off for service

Light

Industrial-grade LED modules (UNI™, Rishang™ or Ares™; Osram™, Philips™ or Samsung™ on request), less than an inch apart; white, natural white or warm white; RGB extra

Wiring

Every joint soldered and heat-sleeved; power supply loaded to about 300 watts of 400

Depth

About 2.5 inches (60 mm channel) up to 2 feet tall; about 3 inches (80 mm channel) up to 4 feet

Letter size

From 6 inches to 4 feet tall; stroke at least 1 inch; taller letters as sky signs

Base board

ACP wrapped round an aluminium frame (V-groove fold), fixed with L-angles

Price

About ₹2,000 per square foot + 18% GST as a budget figure; exact price in the free proposal

Installation

Our own team in Pune, from ₹10,000 + GST; outside Pune, shipped ready to fit or installed by our team

Warranty

6 months in writing from installation; repairs at parts cost afterwards

Lead time

Usually 5 to 10 working days after proposal approval and payment; not a promised date

Power

About 100 to 150 watts for a 6 by 3 foot sign (illustrative); timer on request

Ordering

Ordering and delivery

How to order

1. Send us a photo of your site, a rough size and your logo or words on WhatsApp or through the form below.

2. We send you a free proposal with the layout, sizes, materials and day and night views.

3. We refine it with you and confirm the price, including installation.

4. Approve and pay. We build, test and install your sign.

Delivery and installation

Our own team installs your sign in Pune. Outside Pune, we ship it ready to fit or send our team for larger jobs.

You can see channel, acrylic, ACP and LED samples at our studio in Shaniwar Peth.

Payment and GST

We take 100% payment in advance; production starts once payment is received. All prices exclude 18% GST.

Pay by UPI or bank transfer (NEFT or RTGS) through our pay link, and share your GSTIN so you can claim input credit.

Ready to see your name in lights?

Send us a photo of your site, a rough size and your logo on WhatsApp, and we will send you a free proposal, with no site visit needed.

Get a Free Proposal for Your 3D LED Acrylic Letter Sign

Please leave us your details and we will respond promptly

Mounting Standalone letters, On an ACP base board
✦✦✦✦✦✦ 🪔 Happy Diwali from all of us at Orchid Digitals!•Our office is on its annual Diwali off from Sunday 8 to Sunday 15 November•We reopen Monday 16 November at 10:30 am•Enquiries and quotes are welcome meanwhile: WhatsApp 98232 39733; work and deliveries resume from the 16th
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