Anti-Skid · High-Traffic · Floor Branding · Indoor Graphics
Tap Into the Unseen Potential of Floor Graphics
While most commercial spaces are filled with posters on walls and film on glass partitions, advertisers often overlook the prime real estate right beneath their feet: the floor potential clients are walking on! Utilise the very ground beneath your feet for branding purposes.
By printing your promotional messages and advertisements on a specialised anti-skid sticker material, you can apply them directly to the floors of commercial complexes or shopping malls. This empty space offers a unique opportunity for commercial messaging or safety signs. Because it is such an unconventional location, floor graphics naturally draw the eye, and capture client attention — as against traditional wall-mounted advertisements which many people have become accustomed to ignoring.
Overcoming the Challenges of Floor Branding
Floor prints endure significantly more wear and tear compared to graphics on walls or glass partitions. Because they are positioned on the ground, they are constantly subjected to foot traffic and the rigours of daily maintenance, including wet mopping and brushing. Using standard vinyl prints on high-traffic floor areas typically leads to rapid deterioration. Two specific factors contribute to the immediate degradation of ordinary stickers when placed where people walk:
🧹Edge Lifting from MaintenanceBecause floors require regular sweeping and mopping, the repetitive horizontal force of a mop or broom on the sticker's edges causes the sticker to lift. This eventually causes the print to peel away from the floor entirely.
👟Image Abrasion from Foot TrafficPrints on walking surfaces are constantly stepped on by hundreds of individuals. Footwear—ranging from heavy boots to sharp high heels—exerts continuous abrasive pressure, which quickly scratches and wears away the printed graphic.
The Orchid Digitals Solution: Unmatched Durability
To address these challenges, Orchid Digitals utilises specialised floor graphics engineered specifically for high-durability applications. These graphics offer two primary advantages: strong adhesion and superior protection. This solution features an exceptionally powerful adhesive backing designed to prevent peeling. Furthermore, once the image is applied to the specialized vinyl, it receives a secondary protective top coat — a heavy-duty over-laminate that is remarkably thick and durable, rendering the graphic effectively "bulletproof" against the constant abrasions and foot traffic of people walking over the print.
🧱 High-Performance Base Media for a Flawless Finish
Standard vinyl adhesive is suitable for vertical applications such as walls or glass partitions, but it lacks sufficient grip for floor installations. To solve this, Orchid Digitals utilises a specialised floor graphic vinyl. This premium material features an exceptionally strong, acrylic-based adhesive on the underside, ensuring a high-strength bond with the floor surface.
A key feature of this specialised media is the integration of air-release channels — small grooves on the adhesive side. These channels allow trapped air to escape easily during installation, resulting in a clean, smooth, and wrinkle-free finish. Additionally, these air-release channels function like tiny vacuum suctions, further anchoring the print and reinforcing the adhesive's bond to the ground. The top surface of the vinyl is specifically coated to support high-resolution, photo-quality prints.
🛡️ The Floor Overlaminate: The Hero of Our Story
Once your job is printed on the floor graphics vinyl, the roll is moved to our lamination station. Here, we apply a specialized lamination film over the printed image to serve as a protective shield. While standard lamination films are typically 80 to 100 microns thick — sufficient for protecting against dust, water, and minor scratches — this specialized floor overlaminate is a heavy-duty, 200-micron plastic film.
Its exceptional strength and robustness are engineered to withstand significant abrasion. This ensures that even with hundreds or thousands of people walking over the print, the overlaminate will endure the constant impact of boots, sandals, and other footwear without allowing the underlying image to become scratched or faded.
🦺 Enhanced Safety and Anti-Skid Security
A key advantage of our floor overlaminate is its specialised anti-skid surface with a finely grained, textured finish. This critical top layer ensures the sticker remains slip-resistant, which is vital for public safety and for preventing injuries in high-traffic areas.
This robust solution is a two-part combination: a high-tack base print with air-release channels for a smooth finish, and a heavy-duty protective overlaminate. Together, they shield the graphic from dust, water, and the constant abrasions of thousands of pedestrians — making our floor graphics ideal for high-stress environments such as retail stores, malls, offices, and factory floors.
Industrial Printing and Processing Workflow
To bring your vision to life, Orchid Digitals utilises industrial-grade Mimaki wide-format printers to reproduce your artwork on premium Wyte™ high-grade vinyl rolls. Our equipment employs a professional CMYK ink set to deliver exceptionally high-resolution prints with vibrant colours, ensuring your graphics practically leap off the surface to grab client attention, maintaining complete clarity for every fine detail.
Once the printing phase is complete, we apply a heavy-duty Wyte™ or Gem™ brand overlaminate to shield the image from daily wear and tear, using our industrial-grade hydraulic laminating machines to ensure a flawless finish.
🏭
Total Thickness: 300 Microns
200-micron heavy-duty protective overlaminate shield
100-micron printed base vinyl with air-release channels
Industrial-strength adhesive layer for maximum stability
Choose the Right Floor Print Option for Your Needs
Customers can select from two distinct floor sticker varieties, tailored to their specific budgetary requirements and intended application:
⭐
Recommended
Floor Graphics
Specially engineered for long-term use. Designed to withstand the rigours of heavy foot traffic without deteriorating. Features strong adhesion, a protective overcoat, and a vital anti-skid finish. Ideal for high-traffic commercial environments such as shopping malls or factory floors.
💰
Budget Option
Standard Vinyl Stickers
Economical solution for short-term decorative or promotional needs. If you are working with a limited budget and only require a print for a few days, this offers a more economical alternative.
⚠️
Note: Lacks the anti-skid coating. Should only be used for smaller stickers that do not require multiple steps.
Sizing, Ordering, and Artwork Guidelines
Your order will be provided in rolls with a width of four feet. For larger installations, the graphics are tiled across several vinyl sheets, allowing us to cover floor spaces of any dimension you require. The minimum order quantity of this product is 32 square feet or a print that is 4 feet high × 8 feet wide.
When submitting your artwork, please ensure your files are created at a high resolution to guarantee a crisp finish. We are fully equipped with industrial-standard software and can process designs in almost any file format, including .jpg, .pdf, .cdr, .ai, .tiff, .png, or .svg. By providing a vibrant, high-quality design, you can rest assured that the final professional print will deliver exceptional results that exceed your expectations.
Versatile Applications for Indian Businesses
Floor graphics and stickers offer a unique advertising medium by utilising a frequently overlooked surface: the very ground your customers walk on. Since this is an unconventional and fresh location for marketing, these messages effectively capture immediate attention. Key applications for this product include:
🛒 Promotional branding and advertisements within retail stores and supermarkets
🏬 High-impact product imagery or model prints installed on shopping mall floors
➡️ Wayfinding and directional arrows for large-scale commercial complexes
⚠️ Informational and safety signage for industrial environments and factory shop floors
Easy Installation Anywhere in India
Installing a floor sticker is very simple. The print is pre-gummed, meaning it has a strong adhesive layer on its underside.
💦
Just peel the print off the release layer and stick it like any other sticker sheet. First, spray a little soapy water on the floor tiles.
🖐️
Peel one edge of the print and gently start pasting it, working gradually across the surface.
🧽
Use a squeegee to smooth the print in place. The squeegee works out any bubbles from beneath the print surface. The soap water allows for repositioning before the glue dries. As the water is squeezed out, it also removes residual air pockets, creating a vacuum that allows the vinyl to lie completely flat without creases or wrinkles.
⚠️This product can be pasted on any smooth surface, i.e. a tiled floor. It will not work for a rough tarred road.
🚚
Shipping Pan-India + Local Installation in Pune
We run an online print shop and can ship your prints anywhere in India. We also have a team of pasting guys ready for installation here in Pune. Our local clients can also take advantage of our on-site installation services here in Pune, Maharashtra.
🧵 Base Sticker Material
High-grade Wyte™ brand 100-micron-thick vinyl with air-release channels. Features a powerful, high-tack adhesive on the reverse side to ensure that the print does not peel off easily.
🛡️ Protective Overlaminate
Wyte™ or Gem™ brand 200-micron-thick overlaminate as a secondary protective shield. Renders the final graphic "bulletproof" against dust, scratches, and constant foot traffic. (Economy vinyl variant uses a standard 100-micron protective film.)
👟 Slip-Resistant Surface
Specialised floor overlaminate features a finely grained, textured anti-skid surface vital for preventing slips and injuries in high-traffic commercial zones. (Economy vinyl variant lacks this protective anti-skid coating.)
📏 Sticker Thickness
Floor graphic variant: approx. 300–350 microns total (200-micron overlaminate + 100-micron base). Standard vinyl prints: approx. 200 microns total.
🖨️ Industrial Printing Process
Produced on an industrial-grade wide-format inkjet printer — specifically our Mimaki JV150 or Mimaki CJV200. Uses a CMYK ink configuration for vibrant colour reproduction and sharp, high-resolution details.
📦 Minimum Order Quantity (MOQ)
32 square feet (4 feet high × 8 feet wide).
